CARTER PAGEL

AT&T U-VERSE

ROLE

Creative Director

Copywriter


These are just a few of my favorite spots from the years I worked on the AT&T account. Most notable is the first one, which I wrote and features Vern Yip from Trading Spaces. Originally intended for the AA segment, AT&T leadership liked it so much, they used it to launch their new product to the general market during the pregame of Super Bowl XLVI.