K&C.

AT&T HELLO LAB

ROLES

Director

Creative Director

Copywriter


With a partner agency, Carter and his team developed this campaign to help AT&T promote a series of short films created by artists from underrepresented communities. The work includes multiple pre-roll ads as well as mini-docs that Carter directed.


In the very first year, the films garnered enough interest to warrant continuing and even expanding the program in the years since. The campaign also took home a Gold District ADDY among other accolades.