CARTER PAGEL

AT&T HELLO LAB

ROLES

Director

Creative Director

Copywriter


My team and I developed this campaign to help AT&T promote a series of short films created by artists from underrepresented communities. The work includes multiple pre-roll ads as well as mini-docs that I directed. In the very first year, we garnered a large enough audience to warrant continuing and even expanding the program in the years since. The campaign also took home a Gold District ADDY among other accolades.