CARTER PAGEL

BAT CLUB USA

ROLES

Director

Creative Director

Copywriter

Producer


This D2C company needed a video to help sell subscriptions. So I put together an amazing team and created a long-form explainer video that boosted sales by a whopping 50% and won a 2020 ADDY. Since they're a startup, I made sure we shot enough alternate takes to give them multiple shorter versions, one of which has racked up over 1.8 million views to date.