ROLES

Director

Creative Director

Copywriter

Producer

This D2C company needed a video to help sell subscriptions. So Carter put together an amazing team and created a long-form explainer video that boosted sales by a whopping 50% and won a 2020 ADDY. He also made sure to shoot enough alternate takes to deliver multiple shorter versions, one of which has racked up over 2.4 million views to date.