Serving as creative director on the AT&T account at a previous agency, I envisioned the sets and directed the videos for this digital campaign, which leveraged the power of social media influencers. The result was AT&T’s most engaging Black History Month campaign to date with over 778k views and over 47K likes. I also oversaw the development of all the campaign assets, including web banners, social posts, a microsite and animated pre-roll ads.