CARTER PAGEL

AT&T 28 DAYS

ROLES

Director

Creative Director


I envisioned the sets and directed the videos for this digital campaign, which leveraged the power of social media influencers and resulted in AT&T’s most engaging Black History Month campaign to date with over 778k views and over 47K likes. As creative director, I also oversaw the development of all the campaign assets, including web banners, social posts, a microsite and animated pre-roll ads.