CARTER PAGEL CREATIVE

AT&T 28 DAYS

ROLES

Director

Creative Director


Carter envisioned the sets and directed the videos for this digital campaign, which leveraged the power of social media influencers and resulted in AT&T’s most engaging Black History Month campaign to date with over 778k views and over 47K likes. As creative director, Carter also oversaw the development of all the campaign assets, including web banners, social posts, a microsite and animated pre-roll ads.