CARTER PAGEL

NEIGHBORHOOD LONGHORNS

ROLES

Director

Creative Director

Copywriter

Editor


This service organization came to me with a problem: they were doing so many different things for kids, no one knew how to talk about the program, including the founders themselves. I convinced them to narrow the focus to their most relatable initiative: student mentorship. Then I wrote, directed and edited this branding commercial that promotes the importance of mentorship by having a little fun at the expense of legendary University of Texas quarterback Colt McCoy.