CARTER PAGEL CREATIVE

NEIGHBORHOOD LONGHORNS

ROLES

Director

Creative Director

Copywriter

Editor


This service organization had a problem: they were doing so many different things for kids, no one knew how to talk about the program, including the founders themselves. Carter convinced them to narrow the focus to their most relatable initiative: student mentorship. Then he wrote, directed and edited this branding commercial that promotes the importance of mentorship by having a little fun at the expense of legendary University of Texas quarterback Colt McCoy.