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Director

When I first saw the concepts for these El Paso tourism spots, I got excited because they were just a few lines next to an image on a page. That meant I had a lot of room to play as a director. Working closely with the creative team, I brought their initial ideas to life by adding a number of touches like the pre-jump selfie, the under-the-bike shot, the unicorn slippers, the gag at the end of the microwave commercial and more. The client was so impressed with the 15 second online versions, they asked us to edit longer versions, including this TV spot that ran multiple times during The Sun Bowl.