ROLES

Director

Creative Director

Copywriter

If you want to use an excessive amount four letter words in a spot, you'd better make sure you answer the brief perfectly and put the product in every shot. That's the lesson of this CLR commercial, which was one of the first spots Carter ever directed. It was done on spec, and the client not only bought it; they then hired him to write and direct another video for their Tarn-X product.