ROLES

Director

Creative Director

Copywriter

If you want to use an excessive amount four letter words in a spot, you'd better make sure you answer the brief perfectly and put the product in every shot. That's the lesson of this CLR commercial, which was one of the first spots I ever directed. It was done on spec, and the client not only bought it; they then hired me to write and direct another video for their Tarn-X product.