K&C.

CLR BRANDS

If you want to use a sh*tload of four letter words in a spot, you'd better make sure to address the brief perfectly and put the product in every shot. That's the lesson of this CLR commercial, which was one of the first spots Carter ever directed. It was done on spec, and the client not only bought it; they then hired him to write and direct another video for their Tarn-X product.