K&C.

SANDERS\WINGO

The best way to win multiple awards is to make fun of the pursuit of those very same awards. While at a previous agency, Carter took it upon himself to write and direct a self-promotional campaign that poked fun at the industry holiday card tradition. The fake trailer and accompanying behind-the-scenes mockumentary racked up six ADDYs, and Adweek called it “one of this year’s funnier entries”.