CARTER PAGEL

SANDERS\WINGO

ROLES

Director

Creative Director

Copywriter


The best way to win multiple awards is to make fun of the pursuit of those same awards. When I took it upon myself to write and direct a self-promotional campaign for my agency that poked fun at the industry holiday card tradition, the fake trailer and accompanying behind-the-scenes mockumentary racked up six ADDYs, and Adweek called it “one of this year’s funnier entries”. The next year, I followed it up with a comedic short that leadership declared “too horrifying” to be used as the agency’s holiday card, but you can see it here.