CARTER PAGEL CREATIVE

SANDERS\WINGO

ROLES

Director

Creative Director

Copywriter


The best way to win multiple awards is to make fun of the pursuit of those same awards. When Carter took it upon himself to write and direct a self-promotional campaign that poked fun at the industry holiday card tradition, the fake trailer and accompanying behind-the-scenes mockumentary racked up six ADDYs, and Adweek called it “one of this year’s funnier entries”. The next year, Carter followed it up with a comedic short that leadership declared “too horrifying” to be used as the agency’s holiday card, but you can see it here.